“To my mind, there is no delight commensurate with that of a good long day’s work.” So Douglas Southall Freeman once wrote to his mother. Many of us in business today might boast similar sentiments in our callings - but most of us would be hard pressed to match Freeman’s “long day.”

Douglas Southall Freeman is best known as a military historian and winner of two Pulitzers – one for his monumental biography of Robert E. Lee, (A massive, four volume biography of Lee that took Freeman 18 years to complete) and a second Pulitzer which was awarded posthumously to Freeman for his equally imposing seven volume biography of George Washington.

But Douglas Southall Freeman was much more than a military historian. His business acumen and management skills provide managers and businessmen with an excellent example of determination, goal setting, and time management – as well as a dedication in serving Christ and our fellow man.

Born on May 16th, 1886 in Lynchburg, Virginia to Walker and Bettie Freeman, young Douglas had in his father an excellent role model for business success, perseverance, and Christian faith. After fighting for the Confederacy, Walker Freeman returned to the family farm that lay in the shadow of the Blue Ridge Mountains in Bedford County, Virginia. But there wasn’t much to return to. The War had left Virginia’s economy, along with the Freeman farm, in shambles. Nonetheless, after three years of hard work, Walker Freeman returned the farm to profitability so that it provided sufficient income to support the family. Freeman promptly turned his share over to his mother and family and began a mercantile business, forming a partnership with a prominent local physician.

Douglas’ father became the epitome of the responsible citizen. “At twenty-five years of age, he was in many ways the man he would permanently be: systematic, thrifty, optimistic, and religious” - all qualities that Walker Freeman would pass on in full measure to his son. Freeman’s father went on to become a successful salesman with a large wholesale grocery store chain and later owner of a dry goods store and a shoe store. After surviving an almost disastrous down turn in his shoe business, Freeman changed careers and became a very successful insurance agent with the New York Life Insurance Company. Sixty-five years later, Douglas Freeman would credit his own business success to the example his father had provided in adversity: “Any man is apt to lose his way. The test of his manhood and of his intelligence is to find a new way.”

Freeman’s proclivity for success and hard work is truly inspiring. After earning his bachelor’s degree from Richmond College (Now the University of Richmond), Freeman enrolled in Johns Hopkins University's graduate program and in 1908 was awarded the Doctor of Philosophy in history degree, with subordinate applications in political science and political economy. Freeman was ready to tackle the world, almost.

Freeman had once considered a calling to the ministry, but he chose not to become a minister of the Gospel and entered a season of doubt about his faith. While still a young man, he returned to the faith of his fathers through an invitation to speak in a dingy, skid-row Richmond mission. As the service began, the former drunks, thieves and derelicts, their faces aglow with the glory of the new birth, stood up one by one and gave testimony to the life changing power of Christ’s forgiveness. “I saw men as sinful, perhaps, as I was who had been lifted out of themselves. If it works for them, it may work for me.”

Freeman would always refer to that service as the time he committed himself to “try to lead the Christ life,” and he came to realize it was God’s will that he write:

“Every man must have his work, and that is mine – to labour earnestly, to labour honestly, and bring out something that may be worth men’s while to read.”

“I went to work for the Kingdom . . . I saw what the name of Jesus was doing with men, how this power was transforming their lives.”

And go to work he did. Freeman compressed four full time careers into his life of sixty-seven years. He was an educator, (Teaching journalism at Columbia University), an historian and biographer, broadcaster (He had a daily commentary on Richmond radio stations for a number of years), and served as editor of The Richmond News Leader. Freeman first became editor of the News Leader at the age of twenty-nine, directing the news department and helping to manage the business aspect of the paper as well. In just seven years under Freeman’s leadership, the paper’s circulation exploded from 22,000 to 47,000. His editorials and morning radio broadcasts became a necessary staple in the morning diet of thousands of Virginians. The newspaper continued to prosper under Freeman and on July 24, 1924, the News Leader moved into a new building in downtown Richmond. Freeman led the staff into the building and had them all bow in prayer to dedicate the paper’s new home.

How did he accomplish all of this? One word – discipline. In order to accomplish his monumental workload, Freeman adhered to a time management system that is legendary:

2:30 A.M. Awake.
2:20-2:44 Dress, shave, devotional.
2:45 Downstairs to kitchen.
2:45-3:08 Prepare and eat breakfast, walk to car.
3:08-3:25 Drive to Richmond News Leader office.
3:25-3:29 Park, walk into building, up to office.
3:30 At desk, Associated Press wires in hand.
3:31-7:58 Read wire dispatches and morning paper, write editorials, mark items for index.
7:58-8:00 Walk to WRNL radio
8:00-8:15 Broadcast.
8:15-8:17 Walk back to office.
8:17-8:32 Morning staff meeting.
8:32-11:58 Attend to duties of editor. Answer mail, receive visitors, attend meetings, check first edition of paper, block and set editorials. (In later years, Freeman sometimes took a brief nap at 11:00 A.M.)
11:58-12:00 Walk to WRNL radio.
12:00-12:15 Broadcast.
12:15-12:17 Walk back to office.
12:17-12:30 Complete last details of day and prepare for next day. Walk to car.
12:30-12:47 Drive home.
12:48-2:00 Lunch with Mrs. Freeman, work in the garden, walk the grounds. A less structured time.
2:00-2:30 Nap. (Sometimes the nap would last only fifteen minutes.)
2:30-6:30 Work in study on historical projects.
6:30-8:45 Dinner; evening with family.
8:45 Retire for the evening.

Life Magazine once assigned two reporters to attempt to follow Freeman on a routine day – they were completely exhausted by noon. He once stated that scraps of time, “may seem so trivial they are not worth saving but the wise use of them may make all the difference between drudgery and happiness, between existence and a career.”

On one occasion he wrote his wife that, “I have promised my God and my conscience that I never shall think that I am entitled to take my ease because of what I have won but that, on the contrary, I shall exert myself the more to be faithful of my trust.”

He was so conscious of the Apostle Paul’s admonition to “redeem the time” that he purchased a ready-knotted bow tie and boasted it saved him one thousand minutes a year! His punctuality was legendary. Freeman’s nephew, Mallory Freeman, served as his radio show’s announcer and recounted that as he would begin every broadcast with the phrase, “And here is Dr. Freeman,” he would be looking at an empty microphone, but by the time the last word left his lips, the dependable Dr. Freeman would be seated in his chair, ready to speak! Freeman was also dependable in his service and devotion to his God. For many years, Dr. Freeman was active in the Second Baptist Church in Richmond where he was a member and a Sunday School teacher, just like his father before him. Freeman even had a small room in his home close to his study that included, “an altar, complete with a cross, two candles, a kneeling bench, and a stained-glass window. ‘There is no history behind this little altar’, he wrote, ‘except that one needs a place for prayer and meditation – a place apart.”

Freeman was also active in local and national politics as an advisor to governors, senators and even presidents. Woodrow Wilson made it a habit of reading Freeman’s editorials about the events of WWI every day. Freeman also served as an advisor to Dwight Eisenhower and was instrumental in convincing Eisenhower to run for president.

Douglas Southall Freeman – biographer, historian, educator, businessman, and Christian leader - finally rested from his labors on June 13, 1953 at 4:20 pm. Words he penned in 1948 serve as an appropriate epitaph for his life: “I expect to die with a pen in my hand, with thanks to God on my lips for the opportunity of having led a life where I was permitted to work on the glorious yesterdays adorned by the noble figures whom I had the privilege of knowing.”

Rick Williams, CIC is President of the RG Williams Insurance Agency, Inc., and owner of Virginia Gentleman Books (VirginiaGentleman.com). An insurance professional with 20 years experience, Williams is also the author of The Maxims of Robert E. Lee for Young Gentlemen and a trained paralegal. He served for 12 years as a magistrate for Virginia's 25th Judicial District and also served as a representative for the Christian Law Association. Williams lives in Virginia's Shenandoah Valley with his wife and children and he can be reached by email at rgwnsure@cfw.com.